Want to lose weight for the New Year? What about helping the little pooch in your life shed some weight?According to the Association for Pet Obesity Prevention, an estimated 53.8% of all U.S. dogs and 58.2% of their feline friends are overweight or obese. Overfeeding and lack of exercise are all factors to a fat and unhealthy pet. One company, Poof Opens a New Window. , and its pet fitness trackers want to help. Expand / Contract“Poof pet trackers was an idea that came about two years ago with the concept of: How can we make pets healthier and safe?” Dion Hild, VP of business development for Poof, told FOXBusiness.comAccording the American Pet Products Association (APPA), the pet industry is on track to hit a record $62.75 billion by the time 2016 comes to a close. Teamed up with the fast-growing wearable market, which is expected to climb to $34 billion by 2020 as reported by CCS Insight, a market research firm, Poof is riding a profitable wave.
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